Marketing and Our Brand

City of Dripping Springs Logo

The City of Dripping Springs has experienced significant growth and change over the last decade. As such, city leadership realized the need to review and refresh the identity and principles that have made Dripping Springs great to ensure that these attributes are aligned with the bright future of our community.

To do this, we embarked on a brand refresh to message who we are, what we do and why we do it. This is not changing our brand, as Dripping Springs already has a wonderful brand as a thriving community filled with amazing residents, businesses, and tourism industry. The brand refresh was to message and give voice to who we are with a narrative, tagline, and visual elements – logo, colors, typography. 

Embracing our Heritage and Our Growth

The City of Dripping Springs brand reflects who we are: our heritage combined with our vibrant growth.

  • The Sense of Community
  • Family & Schools
  • Openness, hill country, outdoors – wildflowers, open fields, open skies, etc.
  • Dark Sky/Night Sky
  • Pride and connection (festivals with 30 years of tradition and bringing people together, farmers markets, parks, etc.)

Our brand is:

  • Our identity, our voice, who we are, and what we stand for
  • A spirit of community
  • A logo AND voice, feel and actions
  • An emotion

The essence of Dripping Springs:

  • Family, schools, children
  • Where people know your name
  • Openness, hill country, breathing, space
  • Parks, getaways, tastings, music
  • Picturesque, charming, pretty
     

Our voice and core values:

  • Welcoming
  • Helpful
  • Open
  • Neighborly, Friendly
  • Family
  • Natural
  • Authentic & Real

Please see full brand guidelines here.

 

A Note About Our Logo

The City of Dripping Springs logo is proprietary. It is reserved for use by the City. It can be used by its sponsoring partners and boards and commissions with written approval. It is not to be used by a third party without written permission provided by the City of Dripping Springs Communications and Marketing department or the City Administrator. If you are a partner and need our logo for graphic use, please contact communications@cityofdrippingsprings.com.